Are You Making These Mistakes in Your Digital Marketing?
There is a lot that goes into creating an online marketing strategy that will generate interest in your company and improve your bottom line. A quick Google search will pull up a million and one ways to market your business from the tried and true methods to ones that are a little more unique. it can be easy to get caught up in all this information and start trying out every new strategy you come across which will lead to a lot of trial and error.
When you are running a small business or launching a start-up, you don’t have money or time to spare on all those errors. The margins are usually quite thin, and you throw money away on strategies that don’t work.
In this article, we will explore a few of the top mistakes that are made in digital marketing so that you can avoid those pitfalls and focus on the things that will make you money for your company.
Not Having a Website
No matter what type of business you are attempting to run, there is no way that you can’t get by in the modern market without a website. Even if you are starting a small local landscaping business, a website is a necessity.
Here are the cold hard facts: 97% of consumers do an online search for the products or services that they want. Half of those consumer searches are for local needs.
If your business isn’t online, it doesn’t exist for the majority of the population. You need to create a website before you worry about any other digital marketing strategies. This should be priority number one for your Nevada City online marketing plan.
Creating Content No One Wants or Needs
If you already have a website up and running, then you are probably working on some sort of content strategy to increase your SEO and get your business in front of those consumers who are searching. While this is a good strategy, in theory, it is only as good as the content you are creating.
You have to produce high-quality content that is helpful to your readers and potential customers. Keyword stuffing and content for content’s sake won’t win you any fans, and it won’t help you become a trusted resource in your industry.
Develop a content creation plan that will add value with each post, and you will see your online presence and ultimately your business begin to grow.
Reaching Out to the Wrong Audience
Unless you are Amazon, your business has a niche. You can’t be everything to everyone, and that is a good thing. Knowing your target audience allows you to create an online marketing strategy that is laser-focused.
When you are creating your content as part of your digital marketing plan, you should always keep your audience in mind. Trying to broaden your horizons and reach out to people outside your target range is not a winning strategy. Sure you might create an article that gets a few extra clicks, but those clicks won’t convert into customers if you aren’t selling something they want or need.
For example, you create an awesome post about ways to care for your horse, and it becomes really popular among horse owners who are sharing it on social media left and right. Good news, right? If you are selling horse-related products, then that is a great piece of content, but what if you are selling fishing rods?
At the End of the Day
Your goal should be to create a marketing strategy that works for you. Have a website that is easy to navigate, put out high-quality content that is targeted to your specific audience, and you will likely see the results you are hoping for.
Are You Looking for Help with Your Online Marketing?
Need some help creating a top-notch Nevada City online marketing strategy? Contact 49ers Online Marketing and start building your business today.
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