For Those of You Focusing on Your Auburn Marketing Services…
This is the second in a two-part series covering content marketing. Part 1 looked at how content marketing can benefit your business. This part will cover tips for getting the most out of a content marketing campaign. Like in Part 1, a hypothetical roofing company involved in Auburn digital marketing campaign will serve as a recurring example. Now, on to the tips.
Tip 1: Focus on Quality, Not Quantity
While creating content somewhat frequently is important, it’s even more important to make sure that content is worth posting. For the purposes of content marketing, that means making content your target audience will find relevant and useful. The roofing company would be well served by focusing on clear, well-produced content in the company’s area of expertise: roofing. At the same time, it would be wise to steer away from ultra-technical aspects of roofing that the audience won’t be interested in.
Tip 2: Track Performance
It’s also important to pay attention to which content is performing well and which is not. For example, if the roofing company notices its Auburn marketing efforts are gaining much more traction with shorter posts than longer ones, that is a sign its potential customers prefer shorter articles.
Tip 3: Use Visuals
As pointed out by entrepreneur Neil Patel, visual content is a vital part of any content marketing campaign. For instance, if the roofing company produces a blog post on roof damage from storms, readers will find the post more useful if it includes pictures of different types of damage. Videos and graphics are options as well.
Tip 4: Focus on Helping
There is a time and a place for directly trying to sell a customer a product. Content marketing is not it. Instead, content marketing should provide a solution—not a product—to a customer, according to Forbes.com writer Krystle Davis. Returning one final time to the area of Auburn marketing services, a campaign designed for the roofing company would focus heavily on providing potential customers practical advice about roof maintenance, what to expect during roofing installation or repairs, and other relevant topics. The goal is to organically win the customer over so that they think of the company first when they do need to hire a roofer.
Conclusion – Do You Need Auburn Marketing Services?
Thank you for reading our series on content marketing! Keep in mind that no digital marketing effort is complete without a great-looking website. If you’re in need of one, contact 49ers Online Marketing for web design services and more. You can reach us through our contact page or by calling 530-423-6279.
Posted , in SEO, Social Media Marketing by kowebsites